Well, we have all seen fashion everywhere. We grew up with those pesky magazine our sisters and mom had around the house. And those are the images they idolize and secretly wish they looked like. Flawless skin and curves to die for… And when their brothers or sons reach dating age, where are all those girls anyway?
Doing the fashion campaign for the Buttercup Boutique has been an eye opener. Those ladies are begging to get shot and bring their kids in for photos. And none of them are models. And they all know how to pose their kids and get them to smile with big teeth. Half way through, they start to realize it isn’t easy to smile with their eyes, or have to sell an outfit they like but don’t want to be photographed in. We keep it fun, but the hard work becomes a reality. Slowly they begin to understand that what they see in a magazine or on favorite Facebook pages is the product of the promotion campaign.
The personal stress of Top Model confession cam interviews comes to light. Imagine that, it’s not all fabulous glam. It’s not all bad on a local level. The ladies are having fun without the pressure they won’t get the job. For the Buttercup, they get their moment. And that may be all they want, just a few moments to be that star.
Then the editing comes. With great lighting, everything shows up. That can be nose hair, crows feet, laugh lines, head lines, pimples, bumps, etc. For the most part, a campaign in Facebook, Google+, or a web page doesn’t have to be of the highest detail to be viewed on a cell phone or on a computer. Prints are a different thing, details matter when it’s a size bigger than 11×14. (16×20 is a good size to have made) Anyway, If you have to do editing, don’t over work a face, keep editing to a minimum. HD tv and a finely focused movie projector shows all those details of the stars. Bright diffused light seems to flatten features. Also, matte makeup, that can be over looked.
Remember to have fun. Enjoy the experience. Even when you don’t get the shot you want, the person on the other side of the lens is giving it her all. So, give it your all and work for that shot.
Oh, another thing. Shot lists. Know what you need. You can turn that outfit that isn’t working into getting those jewelry or accessory shots on your list. The model feels better about herself too when she realizes everything planned doesn’t work.
Behind the scenes:
Schedule the models ahead of time, and inform them what to expect like location, what to wear, etc.
Prepare hair and makeup for the shoot.
Allow time to change outfits.
Prepare shot lists and remain flexible for creating art.
Start making art.
Keep the model in mind; kids get cranky or hyper, adults need water and shade. And everyone needs a break.
Be prepared for shots not to go like you want, it’s not the end of the world.
Work for that shot. Get settings right and go for it.